1. Learn how to fold your arms. Practise by extending your arms in front of you, taking your right hand and tucking it under your left armpit, taking your left arm under your right arm and placing it on your right bicep. Don’t clutch your elbow or your forearm. It will make you look weird.

2. Do not have your picture taken from below. If you have one chin, it will make you look like you have two. If you have two chins, it will make you look like you have three.
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Your brand values are reflected in everything from the words you use to the design of your marketing materials and the way your staff answer the phone.  A mismatch between any of these elements will weaken your business image.

Don’t forget that it takes seconds for someone to make up their minds about you and your company.  How many times have you looked at a website, business card or brochure and been put off by the unprofessional quality of the design, graphics or typeface?
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