This month I am launching my Challenge Cassidy campaign.

Now I love a challenge and I also love photographing people who hate having their photos taken or are just very nervous about visiting a professional photographer. So I’m combining the 2 and trying to find all those camera-phobes and self confessed “non photogenic” people to prove that there’s a great photo within them. And I’m going to put my money where my mouth is. So

if people really don’t like their photos I’ll pay them the session fee……

So if you or someone you know fits the bill get in touch and I dare you to Challenge Cassidy.

Went to a fantastic presentation at the Windsor and Maidenhead ecademy group by Grant Leboff on Tuesday evening based on a quote from a radio interview by Steve Jones of the Sex pistols - "it's not about the music you silly cow"

Amongst other things Grant said that the model of selling on benefits (over features) only actually applies as benefits are only benefits when your ready to buy,

The new model, he explained, was to sell on emotions - experience is emotion and people buy experience and the value you add

The four main points that came out were:

Partnerships - align yourself with partners who solve the same issues (problems) as you.

Content - leverage from other people (i.e partners), it doesn't have to come from you

Market positioning - Be a big fish in a small pond - but you get to choose the pond...

Emotional selling proposition - Experience is emotion i.e "its not about the music (your service, product) its about all emotional experience it brings and the value you add

If you can get to one of Grants presentations please do - it will be a very valuable (and emotional) experience.

Whats your emotional selling proposition?



John Cassidy Photography
Capturing Personality & Inspiring Confidence

w: www.johncassidyphoto.co.uk
blog: blog.johncassidyphoto.co.uk
twitter: @john__cassidy
e: johncassidyphoto@mac.com
m: 07768 401009

Went to a fantastic presentation at the Windsor and Maidenhead ecademy group by Grant Leboff on Tuesday evening based on a quote from a radio interview by Steve Jones of the Sex pistols - "it's not about the music you silly cow"

Amongst other things Grant said that the model of selling on benefits (over features) only actually applies as benefits are only benefits when your ready to buy,

The new model, he explained, was to sell on emotions - experience is emotion and people buy experience and the value you add

The four main points that came out were:

Partnerships - align yourself with partners who solve the same issues (problems) as you.

Content - leverage from other people (i.e partners), it doesn't have to come from you

Market positioning - Be a big fish in a small pond - but you get to choose the pond...

Emotional selling proposition - Experience is emotion i.e "its not about the music (your service, product) its about all emotional experience it brings and the value you add

If you can get to one of Grants presentations please do - it will be a very valuable (and emotional) experience.

Whats your emotional selling proposition?



John Cassidy Photography
Capturing Personality & Inspiring Confidence

w: www.johncassidyphoto.co.uk
blog: blog.johncassidyphoto.co.uk
twitter: @john__cassidy
e: johncassidyphoto@mac.com
m: 07768 401009