Very often the first picture people see of you is the profile photo on your website, blog or social networking profile. So its vital it makes the right first impression.

In preparation for a new daily blog I’ll be starting next week on ecademy I have posted this checklist to ensure your image is working for you:

If the answer to any of these is “no” then perhaps you need to speak to a professional photographer experienced in photographing peoples profile images.

If you are looking for a job at the moment, you will be well aware that you are not alone. This is not an easy time for anyone out of work. So it’s important to give yourself the best chance: psychologically and practically. Let me explain. (more…)

Imagine the scene – You have booked big networking event – all the movers and shakers in your industry will be there: large businesses, small business, suppliers and purchasers. You collect your name badge from reception and take a look through the doors. A room full of people you don’t know is always a little scary, but you relish a challenge.

Now imagine your surprise! This doesn’t look like the event you were expecting …. (more…)

I’ve been talking to quite a few people recently who have been using LinkedIn with great success.  Whether getting in touch with people you used to work with, making new contacts, or finding people that work in a specific sector or company, LinkedIn is a treasure trove.  
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In these challenging times there are many different ways you can publicise your business. One is through PR – writing articles for specialist or general publications. (more…)

1. Tell your audience they matter to you. Show they matter enough for you to make an effort with how you look. Turning up to a business meeting in old jeans probably isn’t going to win you the business. Taking a photograph with your web cam is the photographic equivalent.

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I’ve been working recently with John Cassidy, mainly to get some proper portraits done of me, and to get a better understanding of how important it is to present yourself professionally to the outside world.

One idea we explored together was the idea of putting a photograph of yourself on your business card. Now if you had a series of pictures you were truly proud of, that showed you in your best light, wouldn’t you be pleased to put one on your networking material? (more…)

An image is a powerful tool and a great one can really make a website. Just as an eye catching photograph in a newspaper or magazine entices you to stop and read more, professional images on your website will immediately demonstrate to your clients that you are serious about your business. Whether it’s your personal profile portrait or photos of your product range, professionally taken images will stand head and shoulders above all else. (more…)

People buy people. Very often the first image people see is the profile photo on your website, blog or social networking profile. So its vital it makes the right first impression.

Here’s my quick checklist to ensure your image is working for you:

• Is it in focus?
• Is the light flattering?
• Is the composition pleasing?
• Is the background distracting?

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John Cassidy and Raymond Blanc? Read this great article by Malcolm Wicks of Simple Plans for the answer!